![]() However, many people still underestimate the value of the accompanying messenger apps.Īn important trend is that consumers are spending more time on messenger apps than the actual social media apps they are connected to. Registering for a WeChat account is simple enough but gaining followers and consistently pushing out relevant and informative content for your audience is what will help your brand gain a sizable foothold in the Chinese market.It should come as no surprise that every modern business needs a strong presence on social networks. Engaging the services of a 3rd party company in the setting up and maintenance of your WeChat account for your business is not feasible.You would prefer to legally own your account.Managing customer relationships and offering quality customer service is key.You want access to comprehensive analytics and e-commerce services for your business.You have no issues with having to engage the services of a 3rd party company to set up the account.Owning the account is not of the utmost importance to you.Your priority is to share informative and useful content with your followers regularly and consistently.In a nutshell, choose a Subscription Account if… You will be able to directly liaise with your customers and manage any enquiries or complaints through WeChat without having to engage the services of a 3rd party company. Some examples include restaurant and hotel chains, fitness and spa chains, and airlines. Service accounts are great for large businesses that need to manage subscriber lists with a large following. There is also a live chat feature that is available for use. You can utilise data collected from followers and use it for more targeted marketing. With a WeChat service account, you get many top-notch features such as API integration, CRM, e-commerce and customer service. As such, subscription accounts are perfect for businesses that have content that needs to be published daily, such those in news media and influencers. That may seem insufficient at first glance but limiting your post to only one a day will allow you to connect better with your followers in the long run. Only 1-time daily publishing with a subscription account… WeChat Subscription Account vs WeChat Service Account focus on managing customer relationships and service-based tasks.The WeChat service account is most suitable for businesses that want to With a service account, users have additional features available at their disposal including WeChat payment, voice recognition, geolocation, multiple QR codes which are handy for identifying traffic sources, URL shortening and connected objects. However, with a service account, users are only allowed to post 4 messages monthly. Service accounts are highly visible as they appear alongside users’ friends in the “Chat” page and any new content that is posted comes with push notification. This will allow businesses to better retain customer interest and increase their communication and branding. Subscriptions accounts are recommended for those who are looking to publish more as the frequency for publishing articles is higher. Wechat official account service registration#These messages will show up in users’ subscription folders and no notifications will be sent.Ī Chinese ID or a local business license is required for registration of a subscription account. With a subscription account, users can send push messages once daily and only 1-6 articles can be published at each time. Individuals registering for a WeChat account can only select a subscription account. Each has its own advantages and caters to different specifications – which best suits the needs of your business? When registering for a WeChat account, corporate users can choose from a subscription account (订阅号) or service account(服务号). What are some of the marketing strategies that a business can deploy by means of a WeChat account? An official WeChat account allows businesses to successfully gather an audience, send them updates and news on the latest sales campaigns and redirect them to a website or e-commerce stores. WeChat has been leading the social media scene in China in recent years and its popularity has piqued the interests of foreign businesses looking to increase their online presence in the local Chinese market. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |